Run-on Sentence Summary
A little startup book that stresses the importance of getting in front of customers as soon as possible.
The core idea of this book is that far too many potential startup founders spend way too much energy on an idea and not nearly enough validating it and finding customers. As a challenge, he insists that you should launch within one week in order to immediately start evaluating if the idea is a viable business. That way, when you can’t get anyone to pay for it, you haven’t wasted six months building something that nobody wants.
Even after his argument to the contrary, it is hard not to think that seven days is a bit extreme. Still, the core message is valuable and comes through.
Without question, the biggest mistake people make is obsessing over their idea and not focusing enough on finding people willing to pay for their product.