Other Books

Run-on Sentence Summary

The bible of product design.


This classic book explains the psychology behind how people interact with manmade objects. It has in depth descriptions of how people learn to use things and how and where they go wrong. Reading this book will let you understand exactly why you always have so much trouble using new shower faucets in hotels, and you’ll never look at products the same way again.

Norman comes off as an arrogant prick, but he deserves to when he invented much of the modern design vocabulary, such as the terms affordance, signifier, slip, constraint, etc.

Final Thoughts

If you are interested in design, this is one of those rare must-reads.

Favorite Quote

“Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.”